Wednesday, January 11, 2006

Big Surprise. Not.

E-mail from my News Director:

PUBLICITY DOESN'T BOOST BOOK OF DANIEL - The publicity generated following the decision of a handful of NBC affiliates decided not to air the new limited-run drama The Book Of Daniel didn't give the premiere a ratings boost.

Back-to-back episodes averaged 9 million total viewers and a 2.7/8 among adults 18-49 Friday from 9-11 pm ET.

While that was better than the network's Friday season average, the show came in third behind CBS's Close To Home (11.5 million viewers, 2.9/8 in adults 18-49) and Numb3rs (13.6 million, 3.6/10) and ABC's new drama In Justice (9.2 million, 2.8/8) and 20/20 (9.2 million, 3.0/9).


I don't know about you, but his didn't really shock me to the roots.

Nimitz' Lady

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